August 15, 2022
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3 MIN READ
Less is more: Three things to know about minimalist skincare
Minimalist skincare is more than a passing trend—it’s a shift towards doing more with less. For those of us who care deeply about our skin and the planet, it’s a refreshing approach that focuses on quality over quantity, conscious choices, and long-term benefits.
At Amaranthine, I’ve always believed that a handful of thoughtfully formulated products can make a big difference. Made with natural ingredients chosen for their skin-loving benefits, our products are designed to support your skin without overwhelming it.
Key takeaways
- Minimalist skincare means fewer, better products tailored to your skin’s needs.
- A simple routine supports your skin barrier and microbiome.
- Using fewer products is more sustainable—for your skin, your wallet, and the planet.
Whilst you might have a selection of staple beauty products that you use time and time again, there are a few trends that circulate the skincare scene that can be fun to try - and who knows, perhaps it will become your go-to skincare ritual.
The minimalist skincare trend has grown in popularity thanks to a rise in beauty content on social media platforms, like TikTok. With video creators showcasing step-by-step skincare routines, there’s a real focus on the quality and quantity of products we put on our skin.
Here at Amaranthine, I champion minimalist skincare. I think that a handful of quality products can go a long way - and with natural ingredients carefully chosen for their health benefits, a small selection of products can have a mighty impact.
Thinking about trying the trend? Here are three things to know about minimalist skincare…
What is minimalist skincare?
A minimalist skincare routine is all about simplifying your skincare steps without compromising on results. It focuses on using fewer products that are well-suited to your skin type, instead of layering multiple serums, masks and actives that may compete with each other—or even cause irritation.
It’s not about skipping skincare altogether. Instead, it’s a more mindful approach that values consistency and ingredients that truly work. For many people, simplifying their routine helps reduce breakouts, dryness, or sensitivity—especially when products are made with gentle, natural ingredients.
Plus, there's another benefit: a minimalist routine naturally reduces waste. Less packaging, less clutter, and less chance of buying something you'll use once and forget about.
What should be in a minimalist skincare routine?
There’s no one-size-fits-all, but a minimalist routine typically includes:
A gentle cleanser – Like a natural cleansing balm, to remove dirt, makeup and daily grime without stripping the skin.
A moisturiser – Choose one suited to your skin type. Our hydrating face cream is ideal for sensitive or combination skin and tackles hormonal acne, redness and pigmentation.
A nourishing face oil – Face Oil+ is packed with natural plant oils, bakuchiol and coenzyme Q10 to gently support ageing skin, enhance glow and lock in moisture overnight.
A weekly treat – Think of something like a soothing clay face mask for a gentle reset.
A body product – Like our rich, natural body butter, filled with skin-nourishing vitamins.
This type of routine still covers all your skin’s essential needs—cleansing, hydrating, treating and protecting—but with fewer steps and less overwhelm.
Why minimalist skincare matters—for your skin and the planet
Minimalist skincare is gentle not just on your skin, but also on the environment. Every product has a footprint—from ingredients to packaging to shipping. Choosing fewer, multi-tasking products made with sustainable, ethically sourced ingredients means less waste and fewer unnecessary emissions.
Many skincare enthusiasts are now choosing to consume more consciously—buying less, but buying better. This is especially important when considering that using too many products can actually damage your skin's natural barrier and disrupt the delicate microbiome that keeps your skin balanced.
At Amaranthine, our palm oil free, cruelty-free and often vegan formulations are handcrafted with intention. Our slow beauty approach means every product is thoughtfully made in small batches. Minimalism doesn’t mean sacrificing results—it means making space for products you genuinely love and trust.
Final thoughts
Minimalist skincare is more than a pared-back routine—it’s a mindset. It’s about simplifying, nourishing, and making choices that support your skin and the world around you. If you're curious to start, take a look at Amaranthine's natural skincare range and build a routine that’s kind to your skin, your budget, and the planet.
Photo by Alena Darmel.
Last updated: 23/07/25
Our products mentioned in this article
Sarah Rueger
About the author
Sarah is the founder of certified palm oil free natural skincare brand Amaranthine. She is a qualified organic skincare formulator and has diplomas in Beauty Therapy and Clinical Aromatherapy.
