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Less is more: Three things to know about minimalist skincare

August 15, 2022

Whilst you might have a selection of staple beauty products that you use time and time again, there are a few trends that circulate the skincare scene that can be fun to try - and who knows, perhaps it will become your go-to skincare ritual.

The minimalist skincare trend has grown in popularity thanks to a rise in beauty content on social media platforms, like TikTok. With video creators showcasing step-by-step skincare routines, there’s a real focus on the quality and quantity of products we put on our skin.

Here at Amaranthine, we champion minimalist skincare. We think that a handful of quality products can go a long way - and with natural ingredients carefully chosen for their health benefits, a small selection of products can have a mighty impact.

Thinking about trying the trend? Here are three things to know about minimalist skincare…

What is a minimalist skincare routine?

A minimalist skincare routine focuses on quality over quantity. By ditching a long list of products and opting for a few key items that are chosen specifically for your skin type, you can create a minimalist routine that really benefits your skin.

 Gone are the days of a 10-step morning routine or a lengthy ordeal before bed. More and more people are preferring a simpler approach and seeing great benefits as a result. That’s something Amaranthine agrees with- we believe choosing products suited to your skin type that deliver essential nutrients and health benefits is more important than a beauty bag full of products.

Whilst it’s nice to treat your skin with an occasional treat, like a soothing face mask, we think your day-to-day routine should be simple.

What products should I use for a minimalist skincare routine?

While we want to strip back the number of products we’re using, we don’t want to miss out on any key health benefits that some skincare products provide. It’s recommended that even a simple routine should include a few essentials, such as our cleansing balm to wipe away dirt and leave the skin feeling clean and fresh, a nutrient-packed face oil for overnight moisturisation and a rejuvenated glow, and for the body, a rich, vitamin-packed natural body butter. For day-time moisturisation choose a face moisturiser suitable for your skin type and containing actives that will target your skin concerns. Our Superactive Day Cream is a natural face moisturiser for combination and sensitive skin that targets skin redness, hormonal acne and hyperpigmentation.

With this skincare method, less really is more. Research indicates that using too many products can disrupt the skin’s microbiome function and weaken its barrier against dirt and impurities. And for the eco-conscious consumers amongst us, it’s more sustainable to purchase fewer items than to stock up on a variety of products that you might not even use.

Why is minimalist skincare a trend?

From Florence Pugh to Natalia Dyer, celebrities are sharing their minimalist morning and nighttime routines. Whilst we all have different skin with different needs, celebrities have a big influence over the beauty market and often start or drive forward trends. Looking at the routines they choose can be a great way to discover a new skincare focus that might work for you.

They’re often given advice from some of the world's leading beauty artists - so they know a thing or two about looking after skin. You might think you have to buy premium products or invest in the beauty brands used by celebrities, but that’s not the case. It’s important to find a routine that works for your skin… and your wallet.

Browse our selection of natural and sustainable skincare products and create your minimalist skincare routine. Our products are all certified palm oil free and cruelty-free and many of our ingredients are organic and vegan, so you know your skincare ritual is good for your skin and the planet.

Photo by Alena Darmel.

Natural skincare brand Amaranthine's founder, Sarah Rueger.

Sarah Rueger

About the author

Sarah is the founder of certified palm oil free natural skincare brand Amaranthine. She is a qualified organic skincare formulator and has diplomas in Beauty Therapy and Clinical Aromatherapy.