Legal

This Privacy Policy explains how your personal information is collected, used, and protected when you visit or make a purchase from Amaranthine Beauty.

Personal information I collect

When you browse or shop on the site, I collect certain information to help provide and improve your experience.

Device Information

When you visit the site, some information is collected automatically, including: 

• Your web browser
• IP address
• Time zone
• Cookies installed on your device
• Which pages you view
• How you interact with the Site

Like most websites, the site uses technologies such as:

Cookies

Small data files stored on your device to help the website function properly and improve your browsing experience. You can learn more about cookies or manage them at:
allaboutcookies.org

Log files

These track activity on the site and collect information such as your IP address, browser type, internet service provider, and referring or exit pages.

Web beacons, tags & pixels

These technologies help understand how visitors use and navigate the Site.

Order Information

When you place or attempt to place an order through the site, I collect information including:

• Name
• Billing address
• Shipping address
• Email address
• Phone number
• Payment information processed securely by payment providers

Together, this is referred to throughout this policy as “Personal Information”.

How your personal information is used

I use your personal information to:

• Process and fulfil orders
• Send order confirmations and delivery updates
• Provide customer support
• Screen orders for potential fraud or suspicious activity
• Improve the website and customer experience
• Send marketing emails or product updates if you have chosen to opt in

Device information may also be used to help understand how customers use the website, improve site performance, and identify which pages or products are most useful to visitors.

Sharing your personal information

I only share your information with trusted third parties that help me operate the website and run the business.

These include:

Webflow

Used to power the website and online store.

Google Analytics

Used to help understand how visitors use the website.

You can learn more about how Google uses your information here:
https://policies.google.com/privacy

You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout

MailerLite

Used to manage newsletter subscriptions and email marketing communications.

Your information may also be shared where required by law, or where necessary to protect legal rights or prevent fraud.

Marketing communications

If you subscribe to the newsletter or choose to receive updates, your email address will be used to send occasional emails about new products, skincare advice, special offers, and news from Amaranthine.

Marketing emails are only sent if you have explicitly opted in.

You can unsubscribe at any time by clicking the unsubscribe link at the bottom of any marketing email, or by contacting me directly at hello@amaranthinebeauty.com

Your personal information will never be sold or shared with third parties for their own marketing purposes.

Targeted advertising

I may use limited information to help show relevant Amaranthine advertisements on platforms such as Google or Facebook.

You can opt out of targeted advertising through the following services:

• Facebook
• Google
• Digital Advertising Alliance

Do Not Track

Some browsers include a “Do Not Track” feature. Please note that the Site does not currently alter its data collection practices in response to these signals.

Your rights

If you are located in the UK or EU, you have the right to:

• Access the personal information held about you
• Request corrections to your information
• Request deletion of your information
• Withdraw consent to marketing communications at any time

Your information is processed in order to fulfil orders, provide customer support, and operate the website in line with legitimate business interests.

Your data may occasionally be transferred outside the UK or Europe where necessary to operate services used by the business, such as website hosting, analytics, or email marketing platforms.

Data retention

Order information is retained for business and legal record-keeping purposes unless you request its deletion.

Changes to this policy

This Privacy Policy may occasionally be updated to reflect changes to the website, business practices, or legal requirements.

Contact

If you have any questions about this Privacy Policy or how your information is used, please contact:

Sarah@amaranthinebeauty.com