Meet Sarah
It's funny how life works. Ten years ago, one WhatsApp message from a friend ended up changing the course of my career. She shared a simple frankincense body butter recipe, and I decided to give it a try. What started as curiosity quickly became a passion for creating natural skincare from scratch.
Today, I make every Amaranthine product by hand in my Glasgow studio. I'm also a qualified skincare formulator and clinical aromatherapist, with a background in nursing and beauty therapy. Although my career has changed, my reason for doing it hasn't. I still love helping people, just in a different way.
natural skincare that works
Natural skincare should do more than look beautiful. It should support your skin, feel wonderful to use, and become a small moment of calm in your day.
That's why every Amaranthine product is thoughtfully formulated using carefully chosen natural ingredients, each chosen for a reason, because every ingredient should earn its place in the formula. Rather than following trends, I focus on creating gentle, effective skincare that supports the skin barrier and works in harmony with your skin. Every formulation is made in small batches, giving me complete control over quality from start to finish.
Whatever your skin needs, my aim is always the same, to create skincare that's a pleasure to use and that you'll look forward to coming back to.
Natural ingredients
Every ingredient earns its place.
Inside the journey: building a natural skincare brand
The more I learnt, the more I wanted to know. I found myself reading everything I could about natural skincare, researching ingredients, refining formulations, and making small improvements with every new batch.
That passion for learning led me to train in clinical aromatherapy and organic skincare formulation, building on my earlier career in nursing and beauty therapy. I didn't do it because I felt I had to, I did it because I wanted to create products that were as thoughtful as they were effective.
That curiosity hasn't changed. Every new product begins with many months of research, testing and refinement before it's ready to become part of the collection. It's a slower way of working, but it's one that allows me to create skincare I'm genuinely proud to put my name to.
skincare that feels like self-care
Life can be busy, and it's easy to rush through the little moments that are meant to be for ourselves. I believe your skincare routine should be one of those moments you actually look forward to.
That's why my products are infused with carefully chosen essential oils, not only for their beautiful natural scent, but because I want using your skincare to feel calming, uplifting, or simply like a chance to pause for a few minutes.
Looking after your skin isn't just about how it looks. It's about taking a little time for yourself, creating a moment of calm, and enjoying a daily ritual that leaves both your skin and your mind feeling cared for.
sustainable skincare
Looking after your skin shouldn't come at the expense of the planet. That's why sustainability has been part of Amaranthine from the very beginning, not as a trend, but as one of the values the business was built on.
From refillable packaging and recyclable materials to becoming the first skincare brand awarded the Certified Palm Oil Free trademark, every decision is made with care and with the future in mind.
I know no business is perfect, and I'm always looking for ways to do better. For me, sustainability isn't about getting everything right overnight, it's about continually making thoughtful choices that are kinder to both people and the planet.
