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our story

Meet the maker

Amaranthine is a natural skincare brand rooted in craftsmanship, care, and conscious beauty. Every product is lovingly handmade in a small Glasgow studio by founder Sarah — a natural skincare formulator and aromatherapist with a background in nursing and beauty therapy. What started as a passion project quickly grew into a trusted range of natural skincare, blending raw, nutrient-rich ingredients with Sarah’s deep understanding of skin health. The result? Luxurious, effective formulas that care for your skin and the planet.

This image portrays Sarah, the founder of Amaranthine, a natural skincare brand in the UK. The setting is warm and inviting, reflecting her passion for natural beauty. Sarah is smiling, exuding a sense of joy and authenticity, while holding a bottle of one of her handcrafted skincare products. Surrounding her are other ingredients and tools, signifying her hands-on approach and dedication to formulating natural beauty products. The image aligns perfectly with the brand’s story, showcasing its roots in ethical, sustainable skincare crafted with love and care.
our Values

natural skincare that works

At Amaranthine, high performance means more than just visible results — it’s skincare that feels good, works hard, and aligns with your values. Every product is handmade in small batches to ensure freshness and exceptional quality. Proudly certified palm oil free and cruelty free, and made with ethically sourced ingredients, our formulas support your skin, uplift your mood, and offer benefits that go beyond beauty — helping you build a skincare routine that’s as sustainable as it is effective.

The logo features a circular design with the text "PALM OIL FREE" prominently displayed around the edge in bold white letters on a black background. At the centre of the logo, there is a monochromatic illustration of an orangutan's face, symbolising wildlife affected by palm oil production. The phrase "RIP Jabirick" is written subtly on the right side of the orangutan's face, as a tribute. The logo also includes a small ® symbol to indicate it is a registered trademark. The overall design emphasises ethical and environmental values and shows that Amaranthine beauty is a certified palm oil free skincare company.

Certified Palm Oil Free

Proud to be the first skincare company in the world to attain a Certified Palm Oil Free trademark.

The logo is a clean and minimalistic design symbolising "cruelty-free skincare." It features the face of a rabbit formed with simple black lines, signifying animal-friendly practices. Above the rabbit's face, there are two overlapping pink shapes resembling a heart, which also form the rabbit’s ears. Below the graphic, the phrase "cruelty free" is written in lowercase letters, with "cruelty" in black and "free" in pink, maintaining the soft and ethical theme of the logo. The overall design conveys compassion and a commitment to animal welfare. The logo depicts that Amaranthine has been certified cruelty-free by PETA.

Certified Cruelty-Free

Amaranthine is certified Cruelty Free by PETA and is part of its Beauty Without Bunnies program.  

A green circular stamp with the words 'Made with Natural Ingredients' and two stylised leaves. This logo indicates that Amaranthine's skincare products are formulated using natural ingredients.

Natural ingredients

Made from minimally processed, natural ingredients that are bursting with nutrients for healthy, beautiful skin.

Founder of Amaranthine, a natural skincare brand, blending ingredients by hand in a studio.
our story

Inside the journey: creating a natural skincare brand

Amaranthine began in 2017 as a creative outlet, blending raw, natural ingredients into skin-loving formulas. With a background in nursing, beauty therapy, and aromatherapy, I had the knowledge — and the passion — to create skincare that felt both luxurious and purposeful.

What started in my kitchen has grown into a thriving small business, now hand-crafted in my Glasgow studio. Every product is still made in-house, in small batches, with care, integrity, and a deep respect for skin health and sustainability.

values

skincare that feels like self-care

Skincare should do more than care for your skin — it should lift your spirits too.

At Amaranthine, every product is made with essential oils chosen not just for their skin benefits, but also for their ability to calm, comfort, or energise. Each formula is designed to feel like a treat: gentle, effective, and infused with a sense of ritual.

In a busy world, your skincare routine can be a quiet moment just for you — a few minutes to breathe deeply, slow down, and feel good in your skin.

A close-up of Amaranthine's face oil, a luxurious natural skincare product formulated with raspberry, pumpkin, argan, and jojoba oils. This image showcases the oil as part of a pampering skincare routine.
A woman's hand, holding a crystal ball up to the blue sky, with a tree's leaves visible through the ball. This reflects Amaranthine's dedication to sustainable skincare practices and protecting the environment.
values

sustainable skincare

At Amaranthine, sustainability isn’t a trend — it’s a promise. As the first skincare brand in the world to be Certified Palm Oil Free, I’m proud to lead with purpose and transparency.

Every ingredient is carefully chosen to be ethical, sustainable, and never over-harvested. Many are organic and fair trade, sourced from suppliers who share my values.

I keep packaging minimal and mostly recyclable — with refill options available to help reduce waste. From how it’s made to how it’s shipped, every detail is considered with the planet in mind.