Legal

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from https://www.amaranthinebeauty.com (“the Site”).

What personal information we collect

When you browse or shop on our Site, we collect two types of information:

1. Device Information

We automatically collect certain details about your device, including:

• Your web browser
• IP address
• Time zone
• Cookies installed on your device
• Which pages you view
• How you interact with the Site
• What websites or search terms brought you to us

We use technologies such as:

Cookies – small data files stored on your device. Learn more or manage cookies at allaboutcookies.org.

Log files – track actions on the Site and collect data like your IP address and browser type.

Web beacons, tags & pixels – record how you browse the Site.

2. Order Information

When you make or attempt to make a purchase, we collect:

• Name
• Billing & shipping address
• Payment details (e.g. credit card number)
• Email address
• Phone number

Together, we refer to both types of data as “Personal Information.”

How we use your personal information

We use the information we collect to:

• Process and fulfil your orders
• Communicate with you (order updates, customer service, etc.)
• Screen for fraud or suspicious activity
• Provide personalised content, promotions, or product recommendations (if you’ve opted in)

We also use Device Information to help improve our Site (e.g. by understanding how customers navigate or which pages are popular).

Sharing your personal information

We only share your information with trusted third parties who help us operate our Site:

Webflow – powers our online store. Their privacy policy is here: Webflow Privacy

Google Analytics – helps us understand how you use our website. More here: Google Privacy Policy
You can opt out: Google Analytics Opt-out

We may also share your information if required by law (e.g. to comply with a legal request) or to protect our legal rights.

Marketing communications

If you subscribe to the newsletter or opt in to receive updates, we'll use your email address to send you occasional emails about new products, skincare tips, special offers, and other news from Amaranthine. I use MailerLite to manage email communications, and your email address will be stored securely by them in accordance with their privacy policy.

You will only receive marketing emails if you have explicitly opted in. You can unsubscribe at any time by clicking the unsubscribe link in the footer of any email you receive from us , or by contacting me at sarah@amaranthinebeauty.com

We will never sell your personal information or share it with third parties for their marketing purposes.

Targeted advertising

I may use your information to show you relevant ads or marketing, based on your interests.

To opt out:

• Facebook
• Google
• Digital Advertising Alliance

Do Not Track

Some browsers offer a “Do Not Track” setting. Please note that we do not change our data collection practices based on these signals.

Your rights (for European residents)

If you are located in the EU or UK, you have the right to:

• Access your personal data
• Request corrections or deletions
• Withdraw consent to marketing at any time

We process your data either to fulfil a contract (e.g. your order) or based on our legitimate business interests.

Your data may be transferred outside Europe (e.g. to Canada or the USA) when needed to fulfil orders or operate our services.

Data retention

We retain order information for our records unless and until you ask us to delete it.

Changes to this policy

We may update this Privacy Policy occasionally to reflect changes to our practices, technology, or legal requirements.

Contact us

If you have any questions or concerns, please contact me at:

Email: hello@amaranthinebeauty.com

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